On weekdays, the bus parking area in Taman Mini Indonesia Indah (TMII) is not crowded. However, on 16 May 2023 the bus parking area here was so crowded and looked super excited. The parking area changed drastically and “conjured’ into unusual sight.
On the south side, there is a large state like the stage of a famous band concert. On the north side, there is a view like a large “camping area” if viewed from a distance. However, if viewed from a close distance, it turns out that this place is a place for invited guests to enjoy a very comfortable BBQ-style meal, a place for Press Conferences and a musical performance for the invitees and the media or journalists.
In the center of the parking area, four cool and strong tractors are standing with different styles. In the back area, there were dozens of cars with various brands belonging to invited guests parked to decorate the excitement that afternoon.
What’s really going on there?
Yes. That afternoon, Indotruck Utama held a very special and importing big-scale event namely DISCOVER THE TITAN : SDLG Launching Excavator E6138F and Wheel Loader L936H.
In any business world, the launching of a new product is a matter of pride in the business world, including in the heavy equipment business, aka tractors. Indotruck Utama (ITU) is a well-known and prestigious company. ITU is a subsidiary company of Indomobil, a member of the Salim Group which does not want to be left behind in taking the most important part in creative innovation in the world of heavy equipment business.
After going through study after study, careful consideration, and very serious market research, ITU launched its new product, namely the launching of the SDLG variant: the E6138F Excavator and the L936H Wheel Loader.
The launching of ITU’s new products was opened or started with remarks from Tjong Bie as CEO of ITU.
For more info please read IPO News July 2023 edition, or call celuler number 087878260925 (WhatsApp)
