Indonesian Palm Oil News (IPO News) – The heavy equipment sector in Indonesia is expected to thrive in 2025, even in light of the global economic downturn anticipated in 2024. The outlook for Indonesia’s heavy equipment market, as stated by HINABI (Indonesian Heavy Equipment Industry Association), is bolstered by the demand for heavy machinery in the agriculture and plantation industries.

The oil palm plantation industry in Indonesia represents one of the largest sources of non oil and gas foreign exchange income for the nation. Likewise, agriculture holds significant potential due to Indonesia’s large population and their substantial food requirements. As a result, the demand for heavy machinery in the oil palm and agriculture sectors in Indonesia is anticipated to keep rising in the future. This opportunity fuels the optimism among heavy equipment entrepreneurs in the country.

PT Kotrack Machinery Indonesia (KMI), one of Indonesia’s top heavy equipment manufacturers, is optimistic about its future business opportunities in the country. PT KMI owns the KOTRACK heavy equipment brand from Korea, and its parent company in Korea is a trailblazer in the heavy equipment sector. Currently, PT KMI is focused on establishing itself as a reliable heavy equipment manufacturer with the KOTRACK brand for the agriculture and plantation industries, meeting international standards in Indonesia.

Capability of PT KMI to manufacture high quality heavy equipment products under the KOTRACK brand and its active involvement in advancing the Indonesian heavy equipment sector is attributed to the dedication and expertise of Bar Sabar Nugroho, the Chief Operating Officer of PT Kotrack Machinery Indonesia.

To learn more about Mr. Bar Sabar Nugroho’s professional path and the growth of PT Kotrack Machinery Indonesia, IPO News carried out an interview in late February 2025. Below is a section of the interview with Mr. Bar Sabar Nugroho, a graduate of ABA Indonesia, who was born on April 6, 1972.

Kindly share a brief overview of your professional path prior to becoming a part of PT Kotrack Machinery Indonesia (KMI)?

“I worked for several companies before to joining PT Kotrack Machinery Indonesia. I began my career with PT Hexindo Adiperkasa Tbk, where I held positions as a parts supervisor from 2000 to 2005, a branch manager from 2005 to 2007, a parts marketing manager from 2007 to 2013, and the head of the national parts division from 2014 to 2015.

Following that, I worked as the Area Operations Manager for PT Chakra Jawara from 2015 to 2018, then as the National Sales Manager for PT Fujian Tianzhong Machinery Indonesia from 2018 to 2020. I recently began working for PT Kotrack Machinery Indonesia”.

When did Mr. Sabar start joining PT Kotrack Machinery Indonesia?

“As one of the company’s founders, I began working for PT Kotrack Machinery Indonesia (KMI) in February 2020 and have since held the position of Chief Operating Officer (COO). On February 14, 2020, Mr. Lee Hee Jae, the Chief Executive Officer, and I founded PT KMI. In establishing and guiding the organization’s organizational strategy, operational plans, and hiring practices, I collaborate closely with the CEO. Along with creating actionable plans for annual operations, organization wide objectives, and business expansion.

My primary duty is to carry out the company’s strategy and business plan in accordance with the CEO’s short and long term objectives, besides analyzing internal operations and iden tifying areas for improved of the company’s business processes”.

What encouraged or motivated you to finally join PT Kotrack Machinery Indonesia?

“There are quite a lot of factors that motivated me to join PT KMI, including :

• KOTRACK is a 22 year old Korean firm with extensive experience in manufacturing heavy equipment attachments and accessories.
• Equitable quality control standards and manufacturing procedures with OEM clients like HITACHI, CAT, KOMATSU.
• KOTRACK prioritizes consumer preferences and product development skills.
• Senior engineers at KOTRACK have 30 years of experience localizing excavators and parts in Korea.
• The Total Supply Chain Management system from KOTRACK, which has 44 significant dealers globally.

Furthermore, I think Indonesia has a lot of agricultural land, palm oil plantations, and possible mining sites. For these three industries, I am therefore confident that Indonesia has a strong need for high quality heavy equipment goods”.

Could you elaborate on the kinds of heavy machinery sold in Indonesia under the KOTRACK brand for the plantation and agricultural industries?

Under the KOTRACK brand, PT Kotrack Machinery Indonesia (KMI) markets and sells a range of heavy machinery goods for the plantation and agricultural industries, including the following, according to Sabar Nugroho :

• Mini Excavator KE 60 (6 tons class) Engine Yanmar 48 HP, Full Cabin-AC, Complete with front Dozer and Piping Kit KE 75 (5 tons class) Engine Yanmar 60 HP, Full Cabin-AC, Complete with front Dozer and Piping Kit.
• Medium Excavator KE 220 (20 tons class) Engine Cummin 6BT 166 HP-AC, Complete with Piping Kit.
• Attachment for Excavator Hydraulic Breaker, Auger drill, Hydraulic Rotating Grapple, Clamsell Bucket and Tilt link.
• Farm Tractor start from 35Hp, 50Hp, 90Hp, 100Hp, 110Hp, 130Hp type ROPS/ Canopy. 110Hp, 130Hp, 150Hp, 180 Hp, 220Hp, 260 Hp-300Hp type CABIN-AC.
• Implement Tractor such as Disc plough, Rotary, Mower, Slasher, Post Hole Digger, Grapple, and trailers are also available for tractor support.
• Drone Agriculture, this DJI brand focuses on spraying and spreading fertilizers and DJI Mapping.

Which KOTRACK heavy machinery products are most frequently utilized on Indonesian oil palm plantations?

Sabar Nugroho clarified, “The Farm Tractor 50 Hp and 90-110 Hp, Mini Excavator (6-7.5 Ton), and Medium Excavator (20 Ton) are some of the KOTRACK heavy equipment products that are widely used in oil palm plantations in Indonesia.

Our company has been directly marketing Kotrack Mini Excavator products and heavy equipment products specifically for oil palm plantations in Indonesia since the establishment of PT KMI in 2020”.

Which nations have been utilizing KOTRACK machinery, particularly in the agricultural and plantation sectors?

“In the Asean area, Indonesia uses KOTRACK brand machinery, while Malaysia, Thailand, and Vietnam have been using the same kind of machinery for plantations and agriculture under the LOVOL brand (our Korean manufacturer).” Additionally, we have exported our heavy equipment goods under the LOVOL trade mark all over the world”.

How have Mr. Sabar’s suggestions helped PT Kotrack Machinery Indonesia (KMI), one of Indonesia’s top producers of heavy machinery, grow its business to this day?

“In order to give customers numerous advantages, we continue to grow PT Kotrack Machinery Indonesia as a business that manufactures and markets high quality heavy machinery, agricultural tractors, attachments, and parts. We also guarantee the availability of units and parts, competitive prices, and guaranteed after sales support.

“Our company offers After Sales Service, which focuses on the availability of spare parts from the heavy equipment we have sold, as well as Service/ Mechanical services. PT Kotrack Mancinery Indonesia always strives to improve the quality of service to its customers.” In addition to various cities with our company’s branches and dealers, our company has a centralized spare parts depot in Jakarta. We are able to grow PT KMI’s business and establish it as one of Indonesia’s top heavy equipment manufacturers today thanks to these numerous efforts”.

IPO News inquired deeper,  What tactics do you use to combat competition and win over customers at PT Kotrack Machinery Indonesia?

“Our approach to competing with rivals is to consistently uphold customer trust so that heavy equipment is purchased in line with customer expectations, which include high productivity targets, long machine life, and economical operating costs.

We market heavy equipment products based on end-user and market demand (customer demand). KOTRACK brand heavy equipment products have several advantages over those of other firm brands, including :

• In terms of Design (simple design but modern) and still prioritize ease of maintenance and repair.
• In terms of Engine (reliable and recalcitrant engine) our engine can operate in poor fuel conditions and still uses manual or without a computer.
• Low-cost maintenance (affordable spare parts price).

IPO News asked again “Which companies have been customers of PT Kotrack Machinery Indonesia, especially from the oil palm plantation sector in Indonesia?

According to Sabar Nugroho, “quite a number of large companies in the oil palm plantation industry, including Gosco, Gama, PT Sinar Mas, April, Asian Agri, HPI Agro, and PT Rajawali, have become KOTRACK brand customers this far. Additionally, practically all of the “Top 20 Mining Contractors in Indonesia” have purchased KOTRACK products for other industries, such as mining, including PT Hexindo Adiperkasa Tbk, PT Daya Kobelco Construction Machinery Indonesia, PT Tractor Nusantara, and PT Sany Perkasa”. KOTRACK brand heavy equipment products are marketed throughout Indonesia, ranging from the island of Sumatra to Irian Jaya, Sabar said of the marketing region”.

What is Mr. Sabar’s target in advancing PT Kotrack Machinery Indonesia in the Indonesian heavy equipment industry for the coming years?” IPO News questioned at the conclusion of the discussion.

“The following is PT Kotrack Machinery Indonesia’s goal for growing the heavy equipment industry in Indonesia over the next several years :

• Assist the Government in producing heavy equipment for the mining, agriculture and plantation sectors in the country, with reference to international standards.
• Increase the production of mining, agricultural and plantation products, both for domestic market needs and for export, using modern and quality heavy equipment.
• Improve the quality of human resources and absorb labor in the Indonesian heavy equipment industry.
• Always be able to maintain trust in customers for all heavy equipment products that they have used, so that these customers can convey positive information to other customers.

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